Home / News / Muffin Break Continues Sustainability Commitment

What’s New

Muffin Break Continues Sustainability Commitment

We continue to support our partnership with Simply Cups to promote coffee cup recycling at shopping centres.

Australian landfills see over a billion disposable coffee cups accumulate each year. We at Muffin Break know that we must be part of the change.

Last year, we began our partnership with Simply Cups, Australia’s leading coffee cup recycling program, who have diverted more than 3.25 million disposable cups from landfill in just under two years.

“Muffin Break have a strong focus on sustainability, and we believe all businesses including Muffin Break and shopping centres have a responsibility to minimise the amount of their waste that goes into landfill,” said Natalie Brennan, General Manager of Muffin Break. “We encourage all shopping centres to do their homework and get involved with the Simply Cups program. We want to help shopping centres throughout Australia to better understand the program and realise the benefits, which include cost savings in waste management and landfill costs, and the opportunity to supply their centres with upcycled material.”

Paper-based cups contain a thin layer of plastic, which make them unable to be processed using traditional recycling methods. Simply Cups and their parent company, Closed Loop, are using break-through new technologies to upcycle disposable cups into new products.

“The recycling industry is innovating rapidly, and today anything can be recycled,” said Robert Pascoe, Managing Director at Closed Loop. “We can now recycle paper cups and other hard to recycle plastics to create roadside curbing, bike lane separators, car bump stops, and that’s just the beginning. Australia needs to transition to a circular economy, and we’re helping our partners to get there.”

Would you love to see what these upcycled products look like? If you’re based in Victoria, pop down to Vicinity Shopping Centre in Broadmeadows. There you can find 270 upcycled car bump stops made from recycled material using Polywaste technology. Each car bump weighs 11kg and contains 1kg of coffee cups and 10kg of plastics, including plastics extracted from the Yarra River. Upcycled car bumps are more flexible than concrete versions, which means they won’t crumple over time.


Find your nearest Muffin Break today, and join us in our commitment to creating a sustainable future.