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Muffin Break Wins Award for Social Responsibility

Leading the sustainable way in franchising industry

The Franchise Council of Australia announces Muffin Break as the winner of the 2019’s Franchisor Social Responsibility award. This is a great achievement for the brand to be recognised as the leader in their industry with great sustainability initiatives implemented. Muffin Break is proud of this achievement, acknowledging that it is also their customers who have championed them by collectively encouraging this change.


Natalie Brennan, General Manager of Muffin Break weighs in “Muffin Break’s journey towards better sustainable practices has been 5 years in the oven. We sought out the technology to upcycle takeaway cups. There wasn’t a solution all those years ago. But since our commitment with Simply Cups, we’re excited to see that we’ve influenced change with shopping centre partners to re-evaluate their waste management systems.”

how it all started

We listened to you, our customers, who were asking us to remove plastics from our stores. With truths exposed by the Australian Broadcasting Corporation (ABC) series, we were inspired to start implementing these activities and reduce our impact in Australia’s environment.

You’re aware that we partnered with Simply Cups over 12 months ago to collect and upcycle takeaway coffee cups, but are you also aware of some of our other sustainable implementations to include:

our commitment

Our goal at Muffin Break is to reduce our footprint in the environment and lead by example in the retail space by also inviting similar businesses in introducing more sustainable practices.

The partnership with Simply Cups has helped understand more about how waste management needs to be sorted and collected in order to be diverted from landfill. One retailer alone is not able to achieve this with the limitations of the shopping centres. It requires a collective solution with all retailers on board for change to be implemented on a grander scale.

next steps forward

There seems to be movement in this space with shopping centres also listening to their customers and doing the right thing by the environment.