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Muffin Break Named Fifth Most Innovative Company

For Our Innovative Training Techniques

Muffin Break has been named fifth most innovative company by The Australian Financial Review.

We have redefined our training program offered to franchise partners of the network and their teams in store and how information is relayed.

“Inventium is proud to announce the 2020 Most Innovative Companies list in conjunction with AFR. The global pandemic has truly given rise to the saying ‘necessity is the mother of invention’, and we are thrilled to recognise many organisations who have successfully pivoted their offerings and relished the opportunity for change.”


Dr Amantha Imber, Founder, Inventium

AFR Most Innovative Companies

Muffin Break’s innovation achievement

With many of the staff members employed working casual hours, they may not be frequently logging onto the training platform to be kept up to date with the brand’s monthly promotional activities. We identified an exponential growth of millennials working in our stores, who are technology driven in all areas of their lives, including training.

To accommodate, we sought out new training techniques and technology to introduce into the training of our franchisees and their teams to include training by way of Artificial Intelligence including Virtual Reality realms, gamification, Quick Response (QR) codes and holograms.

As an example, our training team have developed a selection of training QR codes within the brand, assisting franchise partners and their staff to have both on-demand training and micro learning available on their personal devices. The training modules available by QR codes include how to clean and use equipment, coffee, and baking training to align with our operational guidelines.

At Muffin Break, we have been able to influence franchisees by educating them with these helpful tools for training, all they need to do is scan a code and watch a video in real-time. The videos are quick and informative, and all include subtitles including Mandarin Chinese translations (to help our high percentage of ESLs). They can also scan the codes while working in store.

The innovation focuses on micro learning and take minutes to complete, depending on the task at hand for staff members, especially for casual employees. While companies discourage phone use at work, we encourage productive phone use to scan QR codes that drives our staff to on-demand learning videos. Examples include how to execute correct cleaning practices or bake the newest product offering.

So far, we have seen approximately 2,000 people engage with these innovative AI training tools to include all franchisees and their staff in every store. At a head office level, all members of the field team who support franchise partners to build their sales also need to engage in this training including the operation and marketing teams.

Muffin Break is proud to be recognised for their continued innovative approach to business, in adapting to a changing climate and adapting their system to further support their franchise partners.

About the AFR Boss Most Innovative Companies List

The AFR BOSS Most Innovative Companies list (previously the BRW Most Innovative Companies list) is now in its ninth year. The list ranks the most innovative organisations in Australia and New Zealand, by industry, and is the only national list of its kind. The list is judged and compiled by Inventium – Australia’s leading innovation consultancy. Inventium uses a unique, scientifically proven approach to help organisations grow through innovation. In 2020, the list comprised of ten industry lists, compiled from over 600 nominations.


About Inventium

Inventium is Australia’s leading behavioural science and innovation consultancy. Since 2007, Inventium has helped over 400,000 people become more innovative and more productive at work. Inventium applies the latest findings from science (psychology and neuroscience) to help organisations unlock growth through innovation. Inventium is the official methodology partners of the AFR Most Innovative Companies list and the AFR Best Places to Work List. Inventium is also a proud BCorporation.


About The Australian Financial Review

For more than 50 years, The Australian Financial Review has been the authority on business, finance and investment news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia’s business and investor community. The Australian Financial Review is owned by Fairfax Media Limited, a leading multi-platform media company in Australasia.