Our History

The first Muffin Break store opened its doors in Coolangatta in 1989 and has become Australia’s most-loved bakery café.

For the last 30 years, we’ve taken wholesome recipes, quality ingredients and an abundance of passion and turned them into memorable moments. It’s the kind of good we’ve been sharing since 1989.

1980's
1990's
2000's
2010's
1980's
1990's
2000's
2010's

THE

1989

Muffin Break launched in Australia with Pat and Arthur Naismith opening the first store in Coolongatta and we were first to market with a national quality espresso coffee offer.

1990

While still a new concept in the Aussie market, we opened in Australia’s largest shopping centre (Chadstone, VIC) with customers queuing for over 1.5 hours for their muffins and frothy cappuccino!

1991

The journey continued to open again in a new state in Chatswood, NSW.

1992

We ran a competition, featuring Bob (the founder of the Muffin Break concept in Australia) with the Canadian Mounties, where a customer had the opportunity to visit our Canadian roots.

1993

We were opening stores around the country really quickly, and we’re winners of Westfield’s Retail Excellence award for all our hard work in keeping our customers happy!

1994

While we continued to expand our footprint in Australia, Muffin Break launched their first store abroad in Auckland, New Zealand.

1995

Focusing on expansion into international markets, our Australian market grew to 75 stores this year.

1996

Muffin Break endorsed Sue Stanley, an Aerobics Champion, to work with us to promote healthy eating conducted demonstrations in shopping centres.

1997

Muffin Break continues is healthier muffin range, offering our Aussie customers a ‘Heart Tick Muffin’.

1998

After 10 years in the retail industry, we launched our Muffin Break mascot, Muffy.

1999

Muffin Break wanted to reach new customers and so we advertised in the Men’s Health magazine with a 6-pack muffin offer.

2000

In line with the 2000 Olympics hosted in Sydney, our 100th store opened in Olympic Park.

2001

The Muffin Break concept is flown across the borders, and we opened our first store in Derby, United Kingdom.

2002

And just as opening stores across the world mattered, so too were our healthier muffin options as requested by customers. This year, we launched our Low Fat muffin range!

2003

We crossed more borders, entering the United States and some months later, Dubai too.

2004

Muffin Break was awarded the win for Franchisor of the Year in Hospitality for our high quality food and service standards, provided by our training centre.

2005

Muffin Break becomes the first national franchise to offer a freshly baked gluten free product, with the launch of our Gluten Free muffin range.

2006

And we continued to listen to our customers when they were talking about Weight Watchers, becoming the first QSR to receive an endorsement once Muffin Break released our Weight Watchers muffins.

2007

While more customers were coming in to enjoy our extensive muffin range, their kids needed something to do. So we launched cookie workshops, teaching children how to bake at their local Muffin Break store.

2008

Muffin Man, our new mascot, makes his debut on the Channel 9 TODAY Show where he was hosting outdoor broadcasts with free muffins and coffees.

2009

Introducing an Australian favourite as a fusion for Australia Day – the lamington muffin!

2010

Muffin Break Charleston wins Guinness World Record – for the most number of cappuccinos made in an hour. MuffinBreakbaristaRobO’DonnellachievedaGuinnessWorldRecordtoday,pouring208 cappuccinosinanhour.

2011

Muffin Man wins the NRL Annual Mascot Race (a somewhat controversial win!)

2012

Muffin Break partnered with Good Beginnings – a non for profit organisation focused on building better outcomes for children in vulnerable communities through effective early intervention programs. We were able to raise over $500,000 in a two-year period, for the charity.

2013

Muffin Break announced ‘No Charge for Soy’– the first national café to not charge extra for soy milk coffee orders.

2014

We introduced our store into a Croc’s playcentre this year, with the first store opening in Reservoir, VIC. Now, mum and dad can enjoy a good cuppa, while watching the kids play.

2015

We launched our very first Nutella-filled Duffin. A fusion creation between donut and muffin, selling over 60,000 across Australia.

2016

Muffin Break launched an innovative pizza pie product for customers, and even ran a special flavour for April Fool’s Day with a scorpion!

2017

Muffin Break wins the Best Coffee Shop retailer again, as offered by the Roy Morgan Customer Satisfaction Award.

2018

Muffin Break committed to the launch of their sustainability journey, with their partnership with Simply Cups. For every takeaway coffee or hot drink sold by Muffin Break, we’ve committed to paying for every one cup diverted from landfill by Simply Cups.

2019

Muffin Break now serves 20 million coffees a year to Australians.

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