Muffin Break Wins Roy Morgan Coffee Shop of the Year 2020!

Muffin Break has taken out the Roy Morgan 2020 Coffee Shop of
the Year award!

This prestigious annual award celebrates the very best in customer service. Being named the winner – for the second year in a row – is an exciting milestone for Muffin Break and reflects the hard work they’ve put into staff training, plus the quality of their products.

Throughout 2020, the brand and its franchise partners have constantly pivoted to adapt to the ever-changing climate and the new customer shopping and purchasing habits.

“We are delighted to be recognised for our excellence in customer service. Our customers have always been our first priority, and this has been especially important in regards to their safety over the past year. We are proud to be recognised by our customers for this award.” Natalie Brennan, General manager states.

Roy Morgan Research is a world leader in Customer Satisfaction analysis. Past award winners include blue-chip companies such as Qantas and Apple. Australia’s largest research company, Roy Morgan Research has over 75 years’ experience in collecting objective, independent information on consumers. Their approach and experience makes them a respected name when it comes to customer satisfaction.

This award recognises the reliable and exceptional service Muffin Break franchisees provide. With a network of 220 stores across Australia, that’s no mean feat. It’s a huge win for the brand and for the highly trained teams.

How did Muffin Break Win?

Muffin Break puts a strong focus on warmly welcoming customers into stores, with staff encouraged to add a little goodness into every customer’s day. This is reflected  in the brand’s motto of the ‘Good Goes In.’ Extensive product knowledge is also key in making the right suggestions to customers, whether that be freshly baked muffins, savoury lunch items or award-winning coffee.The brand is proud to receive such strong recognition from a reputable and independent research company, earmarking them as leaders in the field.

Customer service is a major focus of the training provided to every Muffin Break team member. With nationally-accredited training programs delivered in a range of formats, it ensures that each store is consistently delivering excellence.