Muffin Break Takes Out Double Win At QSR Media Awards 2021
Winning Best Innovation – Health & Best COVID Initiative
Muffin Break, Australia’s most well known and loved café/bakery franchise was announced as the winner of both the Best Innovation – Health & Best COVID Initiative at the QSR Media Sandhurst Awards 2021.
We’re thrilled to be recognized for both our innovative new product, the Lower Carb, Gluten Free Muffin Mix and also our response to the COVID pandemic, in introducing take home children’s workshops for Cookie Decorating, Muffin Decorating & Little Growers workshops.
Best Innovation – Health for the Lower Carb, Gluten Free Muffin Mix
This highly versatile Lower Carb, Gluten Free Muffin Mix range is an important step for further developments in the wellness, dietary and snack category and is a marvel of modern manufacturing – a perfect partnership fulfilling a need in the Australian market, meeting needs of diabetics, coeliacs & low carb/sugar all over the country.
At Muffin Break, as an Australian franchisor, we have a commitment to our customers’ health to ensure we provide a “better for you” option.
We wanted to provide this choice by offering customers and their families a healthier product, whilst also catering to those with health or lifestyle requirements, allowing them to enjoy a treat without the consequences.
Best COVID Initiative for Take Home Children’s Kits, Menulog and Shopify
Additionally, throughout the COVID19 period, at Muffin Break, we worked to support the franchise network on an individual level to stay open for their community.
As stores were no longer able to facilitate children’s workshops, we transitioned our cornerstone children’s workshops to take-home kits for Cookie Decorating, Muffin Decorating & Little Growers workshops.
The kits have allowed children across the country to learn about sustainability through the Little Growers Workshops or all about getting creative in the kitchen with the Cookie & Muffin Decorating kits.
We adapted our offering avenues to ensure anyone could still purchase their favourite Muffin Break products from the safety of their own home.
Firstly, through the Muffin Break online store through Shopify, which included Bake at Home Muffin Mix and newly developed children’s workshop kits for delivery.
Additionally, we partnered with Menulog to allow customers to order freshly baked muffins & barista made coffee delivered straight to their door.
The brand is proud to be recognized for these achievements and will continue to build on both through innovation and creativity in the future.
Come down and try one of our Lower Carb Gluten Free Muffins or find out more about our take home kits! Find your nearest Muffin Break today.
