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Muffin Break Named Fifth Most Innovative Company… Again!

For Lower Carb Gluten Free Muffin Range

Muffin Break is honoured to be recognised as one of Australia and New Zealand’s Most Innovative Companies for the third year in a row!

The prestigious annual list, published by The Australian Financial Review and Boss Magazine, is based on a rigorous assessment process managed by Australia’s leading innovation consultancy, Inventium, in conjunction with a panel of industry expert judges.

Muffin Break have placed within the top 10 for the last three years within the AFR BOSS Most Innovative Companies List.

“Inventium is proud to announce the 2021 Most Innovative Companies list in conjunction with AFR. After the enormous impact 18 months (and counting) of a global pandemic has had on the way we live, it’s so inspiring to see all the amazing innovations our winners have created tohelp make our lives better.”

Dr Amantha Imber, Founder, Inventium

Muffin Break is honored to rank #5 on the Retail, Hospitality, Tourism & Entertainment list, from over 700 nominated organisations across Australia and New Zealand.


Muffin Break’s innovation achievement

The Lower Carb, Gluten Free Muffin Mix is a Muffin Break and PBCo creation, forming a miracle muffin range, meeting needs of diabetics, coeliacs & low carb/sugar. This mix is the base for Muffin Break’s Lower Carb Gluten Free muffin range available in Muffin Break stores, Australia wide and in a retail pack, available to bake at home.

Apple Cinnamon Walnut Lower Carb Gluten Free Muffin

With over 50% less carbohydrates than a usual Muffin Break muffin, more than 97% sugar free and all gluten free, it is the perfect product that feels like a treat, with no compromise on taste.

This highly versatile range is an important step for further developments in the wellness, dietary and snack category and is a marvel of modern manufacturing – a perfect partnership fulfilling a need in the Australian market. We believe, as an Australian franchisor, we have a commitment to our customers’ health to ensure we provide a “better for you” option.

Blueberry Gluten Free Muffins

“This is a very exciting win for our brand to be recognised for continuing to innovate within our muffin range. For the product to be available for customers Australia wide whilst also receiving such an accolade, is an encouragement for us to continue our journey to provide muffins for all dietary needs”.

Natalie Brennan, General Manager of Muffin Break

At Muffin Break, we wanted to provide this choice by offering our customers and their families a healthier product, whilst also catering to those with health or lifestyle requirements, allowing them to enjoy a treat without the consequences.

Muffin Break is proud to be recognised for their continued innovative approach to both business and products, in adapting to a changing climate and ensuring the customer is always at the forefront of decision making. Muffin Break’s previous recognition include named 5th for innovation in training techniques in 2020 & top 10 for sustainability in 2019.

About the AFR Boss Most Innovative Companies List

The AFR BOSS Most Innovative Companies list (previously the BRW Most Innovative Companies list) is now in its ninth year. The list ranks the most innovative organisations in Australia and New Zealand, by industry, and is the only national list of its kind. The list is judged and compiled by Inventium – Australia’s leading innovation consultancy. Inventium uses a unique, scientifically proven approach to help organisations grow through innovation. In 2021, the list comprised of ten industry lists, compiled from over 700 nominations.


About Inventium

Inventium is Australia’s leading behavioural science and innovation consultancy. Since 2007, Inventium has helped over 400,000 people become more innovative and more productive at work. Inventium applies the latest findings from science (psychology and neuroscience) to help organisations unlock growth through innovation. Inventium is the official methodology partners of the AFR Most Innovative Companies list and the AFR Best Places to Work List. Inventium is also a proud BCorporation.


About The Australian Financial Review

For more than 50 years, The Australian Financial Review  has been the authority on business, finance and investment news in Australia. It has a reputation for independent, award-winning journalism and is essential read-ing for Australia’s business and investor community. The Australian Financial Review is owned by Fairfax Media Limited [ASX:FXJ], a leading multi-platform media company in Australasia.