Muffin Break Uses Australian-Roasted Coffee

We are extremely proud of our award-winning coffee, which is roasted here in Australia. Let’s take a look at how this amazing coffee goes through roasting to end up in your (sustainable) cup!

The Roasting Process

It takes 3-4 years for the coffee plant to produce cherries, which are plucked from the tree at the optimal time and inspected for size and quality.

They’re then shipped to Melbourne for the most important part of their journey, the roasting process!

Before we begin roasting a batch of beans on a large-scale, each batch is quality-checked by our Head of Coffee, Jeremy Regan.

Jeremy tests a small amount of beans in a sample roaster both before and after they’re blended, to ensure at every stage of the roasting process that the beans are exactly right.

They’re then delicately roasted for just over 12 minutes. The medium roast of Muffin Break coffee is achieved through the ideal balance between time and temperature, creating a perfect blend of sweetness, acidity and bitterness.

Satisfying our Customers

Reaching your local Muffin Break is the final step of the long journey for the coffee beans. Muffin Break customers have certainly attested to the care that goes into this process, voting Muffin Break coffee #1 in the country!

Muffin Break takes these steps to ensure there’s a little bit of goodness in every cup of coffee. With a philosophy of Good Goes In, we have also recently launched exciting sustainability initiatives to cut down on waste. Partnering with recycling company Simply Cups, Muffin Break will now pay for a cup to be recycled every time customers buy one. Find out more here. [Link to Simply Cups Blog]