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We Go Together: Our Commitment to Sustainability

Ever wonder what happens to your takeaway coffee cup at the end of the day? Each year, Australians use around 1 billion disposable coffee cups, the majority of which end up in landfill.

On average, just one of those coffee cups will take around 30 years to biodegrade. It’s an underground mountain of plastic that’s only going to get bigger if we don’t take action.

Our motto is that the ‘Good Goes In,’ from freshly ground coffee beans, to award-winning brew and famously fresh baked goods, made in-store daily.

It’s now about making a commitment to sustainability and the community that we love serving, which is why we have just launched two new initiatives aimed at reducing the coffee cup waste stream.

You Buy a Takeaway Cup. We Recycle One!

It’s simple. For every takeaway coffee or hot drink sold by Muffin Break, we’ll pay to have one cup recycled by Simply Cups.

Most takeaway coffee cups can’t be recycled easily, due to the combination of paper and waterproof plastic. Simply Cups works with innovators to solve this problem. They’re collecting disposable coffee cups from all over the country and giving them a second lease on life as a new recycled, and recyclable, product.

With 210 Muffin Break stores across Australia, we believe we can take 11 million cups out of landfill.

Save When You Choose to Reuse!

We are also introducing a whole new range of colours for our signature Muffin Break KeepCups.

KeepCup is the world’s first ‘barista standard’ reusable cup. It is durable and lightweight, with a firmly-fitting lid that’s perfect for coffee on the go! With an aim to replace disposable cups, over a year a KeepCup can also reduce greenhouse gas emissions by 92% (University of Melbourne).

Available for purchase in stores, the Muffin Break KeepCup comes in a variety of cool colour combinations. Customers who ‘choose to reuse’ also receive a 30c discount on coffee every time they bring in a reusable cup.

Committed to Change

We support reusable cups whenever possible, but understand the need and value of single-use takeaway cups as well. We’re excited to announce our commitment in the war on waste, and our new recycling partnership with Simply Cups as well as fresh and fun Muffin Break KeepCups.

We go together with this planet, so let’s work together to make it a greener place to live!

Click here to find your nearest Muffin Break.